If you’re wondering why YouTube ads work, it’s because viewers are actively choosing which videos they want to watch right now. This means that advertisers’ ads are much more likely to reach fully engaged viewers. On top of that, YouTube users aren’t forced to watch ads, meaning that they’re less likely to skip them. Even if they do skip them, they still pay for those six seconds. That’s good news for advertisers.
YouTube is a great option for advertisers because it’s easy to track performance. In addition to allowing you to set a daily budget, you can also customize your bids for different formats. You can even optimize your winning formats to drive more results. YouTube allows advertisers to take creative risks and reward them for them. The ads follow the ABCDs of effective creative. Those who want to make YouTube ads more effective should stick to quality content and optimize for performance.
When designing your YouTube ads, make sure to include specific calls to action. Common calls to action include requesting more information, scheduling a sales call, signing up for a newsletter, or placing an order. Special offers can also drive up response rates. Be sure to make them limited-time offers to create a sense of urgency. Additionally, if your ad is longer than a minute, consider using an end screen to drive home the action you want your viewers to take.